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The strategy in a sentence:
Release a limited-edition line of R.M Williams boots to deepen donations with Backtracks' high-finance donors.
Nolan Yu and I were lucky enough to go back to back by winning the Backtrack NGEN media strategy brief in 2019.
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The response was based around connecting the "bush" with the "big smoke" and finding an innovative new media opportunity to grow donations with a limited budget.
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