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The strategy in a sentence:

Habit stack Bananas into people's morning routine using early morning media. 

This was the media strategy I wrote and presented to Horticulture Australia and the Australian Bananas client.

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This strategy was presented at the national growers meeting and it was sold-in as a way to increase national banana consumption. 

© 2023 by Max Learmont. All work is owned by Max.  

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