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The strategy in a sentence:

To push against a category of bullshit life insurance brands, we made Noble Oak "No Bull" . 

This was one of my first projects at Ikon Communications. I was brought in as a junior strategist to assist Phil Pickering and Mark Sareff on the pitch.

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My idea  of "Noble Oak, No Bullshit" or "Noble, No Bull" became the creative proposition that went on to win of the $8m account (creative + media). 

© 2023 by Max Learmont. All work is owned by Max.  

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