The strategy in a sentence:
I made a card game called Kim Jong UNO to poke fun at the North Korean missile crisis.
You might be thinking "why did you do this"? That is a reasonable question. I developed the Kim Jong UNO card game company because I had the idea and was astonished no one had developed such a thing. So I hired a designer, found a Chinese manufacturer and distributor and boom... Kim Jong UNO was live.
I ran this for about a year reached 5,000 followers on instagram and sold around 2,000 decks. I grew tired of being in the satirical card game business and sold Kim Jong UNO onto a buyer in Sydney. If you want to buy a deck visit kimjongunocards.com... the site is still up and running.