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The strategy in a sentence:

Drive store traffic by running a lunchtime discount sale making it easier for customers to reclaim lunchtime. 

This work was done for the SRG group pitch which encompassed: rebel sports, BCF and super cheap auto. Out of the three pieces of work presented to SRG, this work was the best received as the client loved the idea of using a dynamic discount to drive footfall to Rebel stores.  

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